Tuesday, July 8, 2008

The Pringle - neither a potato nor a chip.

Boy do I feel stupid. According to a British judge, Pringles are not in fact potato chips. Apparently, they are something “else”, which as of yet remains undefined. Here is an excerpt of the news article which shattered my long held beliefs about Pringles:

“Pringles don't fulfill the legal definition of "potato crisp," allowing them to be sold tax-free in Britain. Under law, most food is exempt from the 17.5% sales tax. The national tax office claimed that Pringles were covered by an exception for products such as potato chips, sticks or puffs.

Procter & Gamble maintains that the snack isn't a chip because it is cooked from baked dough, not potato slices. Potato chips "give a sharply crunchy sensation under the tooth and have to be broken down into jagged pieces when chewed," said P&G's lawyer. "It is totally different with a Pringle, indeed a Pringle is designed to melt down on the tongue." The judge agreed. "Pringles aren't "made from the potato" for the purposes of the tax exemption," he said. He didn't say what Pringles are, other than that they're tax-exempt.


So as it turns out, Pringles aren’t made from potatoes – they’re made from baked dough. I feel completely bamboozled. I do however feel much more informed after reading the definition of a potato chip vs. a Pringle - Potato chips "give a sharply crunchy sensation under the tooth and have to be broken down into jagged pieces when chewed," and "It is totally different with a Pringle, indeed a Pringle is designed to melt down on the tongue." Indeed. There are many other things that give a sharp crunchy sensation under the tooth, not all of them good.

And then this – He didn't say what Pringles are, other than that they're tax-exempt.” Excuse me? You don’t know what they are? Unfortunately, this revelation has forced me to rethink the Pringle as one of my favorite snacks, due to its increasingly shady provenance in the junk food community.

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